NHL To Try New Broadcast Angles For Season Return
Sports leagues have no choice but to become flexible and resourceful while the COVID-19 pandemic threatens the United States and the rest of the world. The NHL, for one, finds more exciting ways to connect to fans, advertisers, and both traditional and Bitcoin sportsbooks when the season returns.
NHL’s broadcasting partner, media conglomerate Rogers Communications, shares its broadcast plans for the event. Rogers Communications and the NFL are now halfway through their $5.2-billion broadcast rights package deal. It’s important for both parties to still impress fans and advertisers even if the NFL plans to host games without a live audience.
Rogers Sports and Media president Jordan Banks shared the company’s broadcasting plans for the NHL’s return in a media event this week: “All of the feedback we’re getting from fans and advertisers and all our partners is, there is an intense, pent-up demand to have sports back and to have sports available on whatever device you want to consume it on.”
The pandemic had all fans glued to their TVs and portable devices, so Rogers Communications wants to try a sports-first approach in this new media landscape when the league returns. The team behind Rogers Sports and Media are gathering tips and insights from how Germany’s Bundesliga and England’s Premier League conduct fanless broadcasts.
With no fans attending live games, Banks said that they’re going to explore and share ‘very interesting broadcast angles’ we’ve never seen in any NHL event before. Rogers Communications will give all the spotlight to the coaches and players themselves, while other elements might include CGI techniques.
“There might be some CGI in there, there might be some pumped-in noise, there might be other forms of characters or emojis. We’re working through all of that in real-time, and I think what we’re going to see is, it’s obviously going to be different, but some of the initial prototypes that I’ve seen are actually pretty exciting,” Banks added.
Rogers Communications and the NHL will have to rely on technology to give fans and advertisers what they want. And a good location is key to the success of the broadcast. The NFL currently considers Canada and the U.S. to act as the league’s hub cities.